Vegan Again

2023

Touch in SOL is a cosmetic brand based in Korea. They developed a new premium vegan beauty line Vegan Again.

For Vegan Again’s brand and packaging design, we created a vibrant system for Touch in SOL’s new premium vegan beauty line. The design pairs distinctive accent colors with each eye and lip product while maintaining a consistent base structure. Bold color combinations bring energy to the packaging, moving away from typical eco-neutral palettes to express veganism through a more playful, contemporary lens.

The design system works across their makeup collection through thoughtful color coding – each product category features its own accent shade against the main brand color, ensuring easy identification while maintaining collection unity. This dynamic approach helps Vegan Again stand out in the premium beauty space, conveying both their commitment to vegan formulations and Touch in SOL’s sophisticated yet spirited brand personality.

credits

Design lead : Hyemin Seo
Designer : Minhye Kwon, Heewon Kim, Shinhye Son
Brand manager : Sujin Kang

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