Klairs

For KLAIRS’ skincare set design, I created a press kit that translates their two-step sensitive skin routine into a daily schedule concept. The packaging design visualizes the simple hydration ritual through a minimalist daily planner aesthetic, emphasizing how these two essential products – toner and cream – seamlessly integrate into daily skincare moments. The visual system maintains the Korean brand’s clean, gentle approach while making skincare routines feel effortlessly achievable.

And for the kit’s visual presentation, I developed a design strategy that simplifies complex skincare into an intuitive daily journey. The packaging uses thoughtful typography and structured layouts reminiscent of daily planners to highlight the two-step moisture routine, creating an engaging narrative that connects with sensitive skin customers. This approach helps strengthen KLAIRS’ position in the Korean skincare market while making their specialized care products feel accessible and essential to daily life.