Gin World Art is a ginseng brand based in South Korea.
For Gin World Art’s logo design, we created a modern interpretation of traditional ginseng imagery through a stylized Chinese character mark. The symbol transforms classic calligraphy into contemporary graphics, while extending ginseng leaves outward to represent global reach. This dynamic composition captures both the product’s cultural heritage and its modern market presence, moving beyond basic category representation to express vitality and artistic value.
The design integrates a traditional seal mark that adds depth through its calligraphic quality, reminiscent of stamps on classical ink paintings. The seal’s aged aesthetic provides subtle contrast to the modern primary mark, reinforcing Gin World Art’s position at the intersection of heritage and contemporary design. Each element works together to establish a refined yet impactful identity that honors ginseng’s rich history while confidently stepping into global markets.