Fruits&co

For Fruits&co’s product branding, I created a series of playful fruit characters that extend their signature illustration style across new offerings. Each design captures the brand’s spirit through bold shapes and expressive details, complemented by bright colors and clear typography. This balanced system adapts seamlessly across marketing channels, helping Fruits&co maintain strong recognition in Singapore’s fruit delivery market.

And for packaging, I designed new product boxes blending their signature playful spirit with fresh elements. Additional fruit characters with distinct personalities, paired with vibrant colors and clean typography, bring new energy while ensuring brand consistency. The structured layouts balance charming illustrations with clear product information, creating an appealing unboxing experience as Fruits&co expands their presence in Singapore’s delivery scene.